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Don’t Buy Hiya Kids Multivitamins Until You Read This Review (2024)

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Hiya vitamins look and taste like SweeTarts and have 0g of sugar per serving. I usually leave my opinion to later in the article, but I’m not going to leave you hanging: we love Hiya.

We’ve tried other vitamin brands, and Hiya stands out from the pack as a fantastic multivitamin for toddlers. It’s the one we’ve continued to use over and over again. Plus, you can get 50% off your first order (not sponsored!!).

Update: Since originally publishing this article, we’ve tried even more children’s vitamin brands, including Llama Naturals, Mary Ruth’s, Yumi, and OLLIE. Hiya is still our favorite.

Note: Hiya initially sent me vitamins to try for the purpose of this review. However, this review is not sponsored. Hiya has never sponsored any posts on my website – all opinions are my own.

Related: Don’t Buy Hiya Bedtime Essentials Until You Read This Review

What Makes Hiya Different From Other Kids’ Multivitamins

Hiya stands out from the crowd in a few key ways: they aren’t gummies, they have NO added sugar, and the packaging is eco-friendly.

Update: Another huge differentiator is the age range. Hiya is one of the only vitamins that 2-year-olds can take. Other multivitamins are good for ages 3 or 4+.

Hiya bottle with vitamins in front

Chewable Vitamins – Not Gummies

The obvious standout feature of Hiya vitamins for kids is the texture: Hiya vitamins are not gummies. The texture is chewable, very much like a SweeTart or Tums.

As a mom, this is a game-changer for me. I don’t like gummies for toddlers because I’m terrified of choking. My niece choked on a gummy bear once – as in, full-on Heimlich maneuver choking – and ever since I heard that story, I try to avoid anything with a gummy-like texture for my kids.

Hiya bottle with vitamins

Now, I did do a review of the First Day gummy vitamins for kids, and I was surprisingly OK with the gummy texture of those. They broke down easily and didn’t require excessive chewing, but I’ll talk about Hiya vs. First Day more in a bit.

Update: Other gummy vitamin brands we’ve tried since originally publishing this post include Llama Naturals, OLLIE, and SmartyPants. First Dat has a better gummy texture than all three of these brands – it breaks down the fastest and isn’t gritty. The chewiest of these is OLLIE. I would not be comfortable giving the OLLIE gummy to my toddlers.

Overall, I’d recommend Hiya over any other children’s vitamin for the texture alone.

Update: A third “texture” option I’ve recently learned about is the liquid format. Mary Ruth’s has a liquid multivitamin that’s good for toddlers through adults. We do like it, and I would recommend it. However, my kids still prefer the Hiya vitamins. They tend to correlate Mary Ruth’s liquid option with medicine, whereas they see the Hiya vitamins as candy or a sweet treat.

NO Added Sugar

The second huge difference between Hiya and other kids’ vitamins is the 0g of sugar per serving. Hiya found a way to make a chewable vitamin that tastes amazing without adding any sugar. 

Hiya ingredients and supplement facts

Kids’ vitamins, in general, are sweetened with glucose syrup, sucrose, or sugar. When you think about it, most kids’ multivitamins are candy in disguise. Why on earth should a kids’ multivitamin contribute to cavities?!

Hiya, on the other hand, sweetens its vitamins with monk fruit extract and a touch of mannitol.

  • Monk fruit is a super fruit that gets its powerful sweetness from its unique antioxidants.
  • Mannitol is an all-natural sweetener found in fruits and vegetables and suggested by dentists in their fight against tooth decay.

The vitamins themselves are not cloyingly sweet, either. It’s just a hint of sweetness that helps my kids enjoy the vitamin-taking experience.

Eco-Friendly Packaging and Refills

I love the eco-friendly packaging and refill system of Hiya. Other brands like First Day also offer this, so it’s not incredibly unique, but it’s still a huge step above what you get at the drugstore.

Hiya bottle with vitamins and refill pouch opened

When you first order Hiya, you’ll get this sturdy glass bottle. Every time you need more vitamins, you’ll get a refill packet shipped to you that you pour into your glass bottle.

Inside of Hiya vitamin bottle

Plus, the refill pouches are not made of plastic, which helps my conscience.

Good For Ages 2+

This section is new!

On top of everything else, Hiya’s age range is amazing. Age 2 is when that picky eating starts, and that’s when I first hit the internet looking for a multivitamin solution.

Other top brands like Ritual are only good for ages 4+, and First Day recently changed their age range from 3+ to 4+. If you want a high-quality, chewable multivitamin for your picky-eating toddler, Hiya is almost impossible to beat as it’s good for ages 2+.

Hiya Multivitamin Ingredients

When it comes to the ingredients, Hiya includes all of the vitamins critical for development.

The vitamins in Hiya support healthy eyes, the immune system, energy, heart health, sleep, focus, and even general mood. 

Just one vitamin gives your child apple, beet, broccoli, carrot, green cabbage, kale, parsley, spinach, blueberry, raspberry, strawberry, and tomato. Seriously – these are the 12 organic fruits and veggies included in these multivitamins!

Putting Hiya vitamin on breakfast plates
I put the Hiya vitamin on my kids’ breakfast plates, and they typically eat it before everything else!

Hiya vitamins have 15 essential vitamins in them, and their website even tells you the form it’s in (Beta-Carotene & Retinol Palmitate for Vitamin A, as an example) along with what their pediatricians have to say about it.

The dads behind Hiya spent three years consulting with top pediatricians, nutritionists, scientists, and parents, and you can really see their attention to detail in the multivitamin formula. 

Hiya message to parents

For example, Hiya includes 25 mcg of vitamin D, which is more than the recommended daily dosage. Why? Because vitamin D deficiency is the most common deficiency among kids, especially among picky eaters.

Hiya also uses the natural form of folate (B9) instead of synthetic folic acid. Most breakfast cereals and many prominent children’s vitamins use the synthetic form of folic acid, but when unmetabolized, it can remain in your body for a long time.

You’ll also see Selenium in Hiya, which is an essential mineral that little bodies can’t make on their own, yet most kids’ multivitamins leave it out. Not Hiya!

These are just some examples of why Hiya’s ingredients are a step above. I have so much peace of mind when giving Hiya to my toddlers because I know whatever they didn’t get from their diet, they’re getting from Hiya.

Update: I also have heard nothing but rave reviews from pediatricians and doctors. Just look at the comment section at the end of this article – so many pediatricians recommend Hiya to parents looking for a great multivitamin brand.

Hiya vs Other Kids’ Vitamin Brands

When you compare Hiya to typical kids’ vitamins that you’ll find at your grocery store or drugstore, it dominates. It’s hardly even worth making a full comparison. 

Update: Since publishing this article, I have taken on the project of doing more vitamin comparisons to help us all figure out which vitamins are the best for our families. You can check out the vitamin comparisons currently posted by viewing the Wellness category. That said, Hiya is still the brand to beat.

Yes, Hiya is a little more expensive than options at the drugstore like Smarty Pants, but it’s not more expensive than other kids’ vitamin brands like First Day or Ritual. And Hiya has an incredible introductory offer that these other brands do not.

In addition, the inexpensive drugstore option, Smarty Pants, has 5g of added sugars – and your child has to take four gummies per day as opposed to one.

Smarty Pants and other kids’ multivitamins from the drugstore also don’t have an eco-friendly refill system. You’re throwing away a plastic bottle every month with the alternatives.

Here’s a quick comparison from the Hiya website:

Hiya vs other vitamins brands

I think a better comparison is between Hiya and similar brands like First Day.

Related: Hiya vs First Day Vitamins: Which One Is Better?

We’ve tried First Day. It’s a gummy texture, but it’s not super chewy. Once you bite into it, it immediately starts breaking down, unlike other toddler gummies in this space. I personally don’t have any concerns about choking with the First Day gummy texture. 

Update: There are a lot of reasons I strongly prefer Hiya over First Day, which include the lower age range, the 0g of added sugar, and the more transparent advertising Hiya does. I have no respect for brands that try to fearmonger or make statements that are borderline misleading or can easily be taken the wrong way.

Related: First Day Kids Vitamins and Behavior, ADHD Claims

Here’s a quick chart comparison:

First Day
For Ages
You can get your first bottle of Hiya for just $15. First Day does not extend the same offer.

Update: First Day continues to raise its price. When I first wrote about this brand a little over a year ago, the price was closer to $30. Now, it’s nearly $40 for one bottle. In contrast, Hiya has not changed its price once in the same timeframe.

Also, I didn’t add this to the comparison chart, but Hiya is a glass bottle, whereas First Day’s is not. I do prefer the First Day bottle as I know it won’t shatter if I drop it. I’ve never dropped the Hiya bottle, but that is something to consider.

Update: We have indeed dropped the Hiya vitamin bottle several times now, and somehow, it hasn’t cracked, shattered, or broken. That was a big concern of mine, but it hasn’t been an issue. What IS an issue is both of my toddlers can unscrew the lid. Thankfully, Hiya didn’t put any vitamins or minerals that can cause problems if overconsumed (like iron), but please store this on a shelf that your toddler can’t reach.

Hiya Vitamin FAQs

What if my child doesn’t like certain colors in the Hiya vitamin pack?

Hiya’s vitamin packs come with pink, yellow, and green vitamins. While my kids don’t really care about what color they get, some kids can be picky. Hiya understands that and will accommodate any requests for only certain vitamin colors. Just email them at and they’ll make it happen.

How do I cancel my Hiya vitamin subscription?

You can cancel your Hiya vitamin subscription at any time by emailing the support team at or by logging into your account and clicking “Manage Account.”

Are Hiya vitamins FDA approved?

Hiya vitamins are not FDA-approved. In fact, the FDA does not have the authority to approve supplements. So no vitamin brand is going to have FDA approval.

What ages are Hiya vitamins good for?

Hiya vitamins are good for ages 2+ and can be used through the mid-teens. We personally found and started using Hiya at age 2 because that’s the age my daughter started being a picky eater. We worried she was not getting what she needed from food alone, and a toddler vitamin gave us so much peace of mind.

Where are Hiya vitamins made?

Most vitamins are manufactured overseas, but Hiya vitamins are made right here in the USA. Plus, Hiya vitamins are made in a best-in-class GMP-compliant facility. On top of that, Hiya vitamins are 3rd party tested for trace amounts of heavy metals, allergens, and pathogens.

Are Hiya vitamins 3rd party tested?

Yes, Hiya vitamins are 3rd party tested for trace amounts of heavy metals, allergens, and pathogens. The brand will even email you the most recent report upon request. Just email them at

Do Hiya vitamins need to be refrigerated?

Hiya vitamins and probiotics do not need to be refrigerated. Our family sees this as a big bonus because we never have enough room in our fridge! Mary Ruth’s liquid vitamin needs to be refrigerated, and while it’s not a huge deal, it’s definitely not as convenient as storing it in the pantry.

How much do Hiya vitamins cost?

You can get your first month of Hiya vitamins for just $15 per bottle.

After the first month, one bottle (a month’s supply) is $30. The price per bottle goes down as the number of children goes up.

Who owns Hiya vitamins?

Dads Darren Litt and Adam Gillman founded Hiya vitamins.

hiya dads

They were shocked to find out that most children’s vitamins are loaded with sugar, which is why they started Hiya.

They spent three years working with nutritionists, scientists, and parents to develop a vitamin that kids love and that parents can feel good about.

What are Hiya vitamins good for?

Hiya vitamins are great for picky eaters. If you’re worried your child may not be reaching their potential due to picky eating, a multivitamin is a great solution. Hiya vitamins have 15 essential vitamins in them, and their website even tells you the form it’s in.

Is Hiya good or bad and why?

Hiya vitamins aren’t only good, they are truly amazing! These high-quality kid’s multivitamins are good for ages 2+, they aren’t gummies, they have NO added sugar, and the packaging is eco-friendly.


Hiya really stands out as a winner during this sweet spot of picky-eating toddler years.

If you’re worried your little one might not be getting the vitamins and nutrients she needs, Hiya is arguably the best multivitamin! Plus, you can get your first month’s supply for less than the sugary junk at the drugstore. 

Try Hiya today for 50% off and let me know what you think in the comments section below!


35 thoughts on “Don’t Buy Hiya Kids Multivitamins Until You Read This Review (2024)”

  1. We’ve tried Ritual AND First Day AND Hiya — and Hiya is easily our favorite. It’s also our pediatrician’s favorite and our dentist’s favorite too.

  2. I saw an ad on IG for First Day vitamins which peaked my interest, so I googled to see how legit they were and came across your blog posts, this helped me so much in choosing the right vitamins for my kids and just signed up for Hiya using your link and discount code. thanks so much!

  3. Thank you for your full and detailed review of Hiya. And if course the purchasing link and additional code was very helpful. Just like one of your subscribers, I too almost purchased First Day per their IG post, and came upon your write up of them first. What was super helpful for me was the review in this Hiya blog was your highlight on the children’s age, which my son just turned 2, AND the comparison to drugstore vitamins such as Smarty Pants which I currently give my son. But as of today, no more. I can’t wait till our first package of Hiya arrives.
    Thank you, thank you, thank you!

  4. OH MY GOSH! THANK YOU! I am so thankful to come upon your blog and find out what is the best multivitamin for my toddler. He is super picky with food and does not like meat and hardly ever eats chicken. It’s been a struggle but thank you so much for this information.!

    • Linda, that is correct. Hiya explains why they don’t include iron on their website – I’ll post their commentary here:

      “Iron supplementation can be extremely advantageous or even crucially necessary for some children. Yet giving iron supplementation is only necessary if your child’s healthcare provider deems it to be so.

      It’s fairly easy for most children to meet their needs through diet, and even if they don’t perfectly meet those needs completely, the amount of supplementation necessary would likely be minimal.

      Our children’s multivitamin doesn’t contain iron. We formulated our multivitamin under the advice of pediatricians who observed what vitamins and minerals were lacking in the diet of the average American child. With their help, we determined the potential downside of iron toxicity from kids accidentally eating too many vitamins may not be worth the limited upside, especially considering most kids get enough iron from diet alone. So instead we focused on a vitamin designed to be safe and convenient for most children to use.

      Including iron would make our vitamin more likely to induce side effects than benefits for most children. Hiya can be taken in conjunction with an iron supplement when a child’s pediatrician believes that supplementation is necessary for the health of that child.”

  5. Hi Rebekah! I’ve appreciated your articles on childrens vitamins (Hiya & First Day).

    We give our kids vitamins but need to switch something up because I feel like my son has some nutritional deficiencies.

    Planning on ordering some Hiya vitamins and hoping we see some improvements!

  6. Canceling can only be done through an email. If you try to cancel from the “Manage Account” on their site, it simply tells you to email support. Their support team has not been responsive in my experience and there are numerous complaints from other parents who receive radio silence when trying to reach the company. When shipments arrive as expected, it’s a great service. But when there’s an issue, it turns into a very stressful experience very quickly.

    • Hey, I just heard back from Hiya about your comment – They said subscriptions should be easy-to-start, easy-to-cancel. If you want to adjust or cancel your order, either email directly at or you can update your accounts by clicking ‘Manage Account’ in the initial order email. Customer support always replies in 48 hours or less. I’ve passed along the email you commented with so Hiya can look at where you emailed and the response time back to you!

  7. This is great — we love hiya. Our dentist told us to try it and we’re going on four months. They’ve been so friendly and easy to deal with.

  8. We have been giving Hiya for about 5 months now and my 3 yo hates them, it’s a battle every day. They like the probiotic better than the daily vitamin. Even my 5yo doesn’t love them. What would you recommend we try instead? It’s a lot of $ for the daily battle.

  9. Just wanted to add that I looked at the ingredients of many kids vitamins and most of them are made with highly processed oils. Like Ritual, for example, has sunflower oil. I was so pleased to see that Hiya uses coconut oil! Already ordered and on the Way!

    • Oh interesting, I didn’t know that about Ritual. I haven’t been able to get my hands on their toddler vitamins yet – every time I check, they’re out of stock. Thanks for commenting!

  10. For children older than 4, the percentage DV is far less than even 50% for some vitamins (from the ingredient chart) Is that enough? They seem to selling the same multivitamin for children from ages 2-15. That can’t be right. Different ages need different values. Not sure if my child will get enough.

    • Great question! I asked Hiya about this and here is their answer: “ We believe that before puberty, most kids have the same general needs. After puberty, some needs may begin to adjust.

      Hiya includes 15 essential vitamins and minerals in different forms to help fill in the most common gaps as we see them. Many essentials we include are water soluble, meaning kids’ bodies urinate out any excess. The takeaway is we’ve studied the diets and genetics of today’s kids to see what’s needed and in what form while balancing levels to create the most complete vitamin we can for kids of several ages.”


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