Hiya vitamins look and taste like SweeTarts and have 0g of sugar per serving. I usually leave my opinion to later in the article, but I’m not going to leave you hanging: we love Hiya.
We’ve tried other vitamin brands, and Hiya stands out from the pack as a fantastic multivitamin for toddlers. It’s the one we’ve continued to order over and over again. Plus, you can get 50% off your first order and an additional $5 off with code healthykids5!
Note: Hiya initially sent me vitamins to try for the purpose of this review.
What Makes Hiya Different From Other Kids’ Multivitamins
Hiya stands out from the crowd in a few key ways: they aren’t gummies, they have NO added sugar, and the packaging is eco-friendly.
Chewable Vitamins – Not Gummies
The obvious standout feature of Hiya vitamins for kids is the texture: Hiya vitamins are not gummies. The texture is chewable, very much like a SweeTart or Tums.
As a mom, this is a game-changer for me. I HATE gummies for toddlers because I’m terrified of choking. My niece choked on a gummy bear once – as in, full-on Heimlich maneuver choking – and ever since I heard that story, I’ve avoided anything with a gummy-like texture for my kids.
Now, I did do a review of the First Day gummy vitamins for kids, and I was surprisingly OK with the gummy texture of those. They broke down easily and didn’t require excessive chewing, but I’ll talk about Hiya vs. First Day more in a bit.
Overall, I’d recommend Hiya over any other children’s vitamin for the texture alone.
NO Added Sugar
The second huge difference between Hiya and other kids’ vitamins is the 0g of sugar per serving. Hiya found a way to make a chewable vitamin that tastes amazing without adding any sugar.
Kids’ vitamins, in general, are sweetened with glucose syrup, sucrose, or sugar. When you think about it, most kids’ multivitamins are candy in disguise. Why on earth should a kids’ multivitamin contribute to cavities?!
Hiya, on the other hand, sweetens its vitamins with monk fruit extract and a touch of mannitol.
- Monk fruit is a super fruit that gets its powerful sweetness from its unique antioxidants.
- Mannitol is an all-natural sweetener found in fruits and vegetables and suggested by dentists in their fight against tooth decay.
The vitamins themselves are not cloyingly sweet, either. It’s just a hint of sweetness that helps my kids enjoy the vitamin-taking experience.
Eco-Friendly Packaging and Refills
Last but not least, I love the eco-friendly packaging and refill system of Hiya. Other brands like First Day also offer this, so it’s not incredibly unique, but it’s still a huge step above what you get at the drugstore.
When you first order Hiya, you’ll get this sturdy glass bottle. Every time you need more vitamins, you’ll get a refill packet shipped to you that you pour into your glass bottle.
Plus, the refill pouches are not made of plastic, which helps my conscience.
Hiya Multivitamin Ingredients
When it comes to the ingredients, Hiya includes all of the vitamins critical for development.
The vitamins in Hiya support healthy eyes, the immune system, energy, heart health, sleep, focus, and even general mood.
Just one vitamin gives your child apple, beet, broccoli, carrot, green cabbage, kale, parsley, spinach, blueberry, raspberry, strawberry, and tomato. Seriously – these are the 12 organic fruits and veggies included in these multivitamins!
Hiya vitamins have 15 essential vitamins in them, and their website even tells you the form it’s in (Beta-Carotene & Retinol Palmitate for Vitamin A, as an example) along with what their pediatricians have to say about it.
The dads behind Hiya spent three years consulting with top pediatricians, nutritionists, scientists, and parents, and you can really see their attention to detail in the multivitamin formula.
For example, Hiya includes 25 mcg of vitamin D, which is more than the recommended daily dosage. Why? Because vitamin D deficiency is the most common deficiency among kids, especially among picky eaters.
Hiya also uses the natural form of folate (B9) instead of synthetic folic acid. Most breakfast cereals and many prominent children’s vitamins use the synthetic form of folic acid, but when unmetabolized, it can remain in your body for a long time.
You’ll also see Selenium in Hiya, which is an essential mineral that little bodies can’t make on their own, yet most kids’ multivitamins leave it out. Not Hiya!
These are just some examples of why Hiya’s ingredients are a step above. I have so much peace of mind when giving Hiya to my toddlers because I know whatever they didn’t get from their diet, they’re getting from Hiya.
Hiya vs Other Kids’ Vitamin Brands
When you compare Hiya to typical kids’ vitamins that you’ll find at your grocery store or drugstore, it dominates. It’s hardly even worth doing a full comparison.
Yes, Hiya is a little more expensive than options at the drugstore like Smarty Pants, but Smarty Pants has 5g of added sugars and your child has to take four gummies per day as opposed to one. Smarty Pants and other kids’ multivitamins from the drugstore also don’t have an eco-friendly refill system. You’re throwing away a plastic bottle every month with the alternatives.
Here’s a quick comparison from the Hiya website:
I think a better comparison is between Hiya and similar brands like First Day and Ritual.
We’ve tried First Day and really liked it! It is a gummy texture, but it’s not super chewy. Once you bite into it, it immediately starts breaking down. I personally don’t have any concerns about choking with the First Day gummy texture.
But two areas where I like Hiya instead of First Day is the lower age range as well as the 0g of added sugar.
Here’s a quick chart comparison:
I’ve personally not yet tried Ritual, but it’s meant for ages 4+, and my kids are ages 2 and 3.
Also, I didn’t add this to the comparison chart, but Hiya is a glass bottle, whereas the other two brands are not. I do prefer the First Day bottle as I know it won’t shatter if I drop it. I’ve never dropped the Hiya bottle, but that is something to consider.
Hiya really stands out as a winner during this sweet spot of picky-eating toddler years.
If you’re worried your little one might not be getting the vitamins and nutrients she needs, Hiya is arguably the best multivitamin! Plus, you can get your first month’s supply for less than the sugary junk at the drugstore.
Try Hiya today for half price and let me know what you think in the comments section below!