Are Hiya Vitamins the Best Multivitamins for Kids?

May 24, 2022Child Development, Product Reviews

This article may contain affiliate links, and we may earn a small commission when you click on a purchase link. There’s no extra cost to you, and we sincerely appreciate your support! You can read our full disclaimer policy here.

Are Hiya Vitamins the Best Multivitamins for Kids?

Hiya vitamins look and taste like SweeTarts and have 0g of sugar per serving. I usually leave my opinion to later in the article, but I’m not going to leave you hanging: we love Hiya.

We’ve tried other vitamin brands, and Hiya stands out from the pack as a fantastic multivitamin for toddlers. It’s the one we’ve continued to order over and over again. Plus, you can get 50% off your first order!

LIMITED TIME OFFER: Get an additional 15% off Hiya vitamins with code MAMABEAR15. Hiya doesn’t do codes anymore, but they gave me this one for a limited time. Snag it while you can!

Note: Hiya initially sent me vitamins to try for the purpose of this review.

What Makes Hiya Different From Other Kids’ Multivitamins

Hiya stands out from the crowd in a few key ways: they aren’t gummies, they have NO added sugar, and the packaging is eco-friendly.

Hiya bottle with vitamins in front

Chewable Vitamins – Not Gummies

The obvious standout feature of Hiya vitamins for kids is the texture: Hiya vitamins are not gummies. The texture is chewable, very much like a SweeTart or Tums.

As a mom, this is a game-changer for me. I HATE gummies for toddlers because I’m terrified of choking. My niece choked on a gummy bear once – as in, full-on Heimlich maneuver choking – and ever since I heard that story, I’ve avoided anything with a gummy-like texture for my kids.

Hiya bottle with vitamins

Now, I did do a review of the First Day gummy vitamins for kids, and I was surprisingly OK with the gummy texture of those. They broke down easily and didn’t require excessive chewing, but I’ll talk about Hiya vs. First Day more in a bit.

Overall, I’d recommend Hiya over any other children’s vitamin for the texture alone.

NO Added Sugar

The second huge difference between Hiya and other kids’ vitamins is the 0g of sugar per serving. Hiya found a way to make a chewable vitamin that tastes amazing without adding any sugar. 

Hiya ingredients and supplement facts

Kids’ vitamins, in general, are sweetened with glucose syrup, sucrose, or sugar. When you think about it, most kids’ multivitamins are candy in disguise. Why on earth should a kids’ multivitamin contribute to cavities?!

Hiya, on the other hand, sweetens its vitamins with monk fruit extract and a touch of mannitol.

  • Monk fruit is a super fruit that gets its powerful sweetness from its unique antioxidants.
  • Mannitol is an all-natural sweetener found in fruits and vegetables and suggested by dentists in their fight against tooth decay.

The vitamins themselves are not cloyingly sweet, either. It’s just a hint of sweetness that helps my kids enjoy the vitamin-taking experience.

Eco-Friendly Packaging and Refills

Last but not least, I love the eco-friendly packaging and refill system of Hiya. Other brands like First Day also offer this, so it’s not incredibly unique, but it’s still a huge step above what you get at the drugstore.

Hiya bottle with vitamins and refill pouch opened

When you first order Hiya, you’ll get this sturdy glass bottle. Every time you need more vitamins, you’ll get a refill packet shipped to you that you pour into your glass bottle.

Inside of Hiya vitamin bottle

Plus, the refill pouches are not made of plastic, which helps my conscience.

Hiya Multivitamin Ingredients

When it comes to the ingredients, Hiya includes all of the vitamins critical for development.

The vitamins in Hiya support healthy eyes, the immune system, energy, heart health, sleep, focus, and even general mood. 

Just one vitamin gives your child apple, beet, broccoli, carrot, green cabbage, kale, parsley, spinach, blueberry, raspberry, strawberry, and tomato. Seriously – these are the 12 organic fruits and veggies included in these multivitamins!

Putting Hiya vitamin on breakfast plates
I put the Hiya vitamin on my kids’ breakfast plates, and they typically eat it before everything else!

Hiya vitamins have 15 essential vitamins in them, and their website even tells you the form it’s in (Beta-Carotene & Retinol Palmitate for Vitamin A, as an example) along with what their pediatricians have to say about it.

The dads behind Hiya spent three years consulting with top pediatricians, nutritionists, scientists, and parents, and you can really see their attention to detail in the multivitamin formula. 

Hiya message to parents

For example, Hiya includes 25 mcg of vitamin D, which is more than the recommended daily dosage. Why? Because vitamin D deficiency is the most common deficiency among kids, especially among picky eaters.

Hiya also uses the natural form of folate (B9) instead of synthetic folic acid. Most breakfast cereals and many prominent children’s vitamins use the synthetic form of folic acid, but when unmetabolized, it can remain in your body for a long time.

You’ll also see Selenium in Hiya, which is an essential mineral that little bodies can’t make on their own, yet most kids’ multivitamins leave it out. Not Hiya!

These are just some examples of why Hiya’s ingredients are a step above. I have so much peace of mind when giving Hiya to my toddlers because I know whatever they didn’t get from their diet, they’re getting from Hiya.

Hiya vs Other Kids’ Vitamin Brands

When you compare Hiya to typical kids’ vitamins that you’ll find at your grocery store or drugstore, it dominates. It’s hardly even worth doing a full comparison. 

Yes, Hiya is a little more expensive than options at the drugstore like Smarty Pants, but Smarty Pants has 5g of added sugars and your child has to take four gummies per day as opposed to one. Smarty Pants and other kids’ multivitamins from the drugstore also don’t have an eco-friendly refill system. You’re throwing away a plastic bottle every month with the alternatives.

Here’s a quick comparison from the Hiya website:

Hiya vs other vitamins brands

I think a better comparison is between Hiya and similar brands like First Day and Ritual

Related: Hiya vs First Day Vitamins: Which One Is Better?

We’ve tried First Day and really liked it! It is a gummy texture, but it’s not super chewy. Once you bite into it, it immediately starts breaking down. I personally don’t have any concerns about choking with the First Day gummy texture. 

But two areas where I like Hiya instead of First Day is the lower age range as well as the 0g of added sugar.

Here’s a quick chart comparison:

Kids Multivitamins Options Comparison Chart

Note: due to coupon codes being abused, Hiya has temporarily suspended the use of all coupon codes. But you can still get 50% off your first month with no code required!

I’ve personally not yet tried Ritual, but it’s meant for ages 4+, and my kids are ages 2 and 3. 

Also, I didn’t add this to the comparison chart, but Hiya is a glass bottle, whereas the other two brands are not. I do prefer the First Day bottle as I know it won’t shatter if I drop it. I’ve never dropped the Hiya bottle, but that is something to consider.


Hiya really stands out as a winner during this sweet spot of picky-eating toddler years.

If you’re worried your little one might not be getting the vitamins and nutrients she needs, Hiya is arguably the best multivitamin! Plus, you can get your first month’s supply for less than the sugary junk at the drugstore. 

Try Hiya today for half price and let me know what you think in the comments section below!

LIMITED TIME OFFER: Get an additional 15% off Hiya vitamins with code MAMABEAR15. Hiya doesn’t do codes anymore, but they gave me this one for a limited time. Snag it while you can!


By Rebekah

By Rebekah

I'm a work-from-home mom with a supportive, hard-working husband, two toddlers, and a newborn. In the business world, I'm a copywriter with a deep background in marketing and SEO. At home, I'm always looking for mom hacks, the best projects and toys for my growing kiddos, and ways to solve everyday mom dilemmas. Whatever I find, I'm sharing on this blog, which is my passion project!

Join the Conversation!

5 1 vote
Article Rating
Notify of
Newest Most Voted
Inline Feedbacks
View all comments
6 months ago

We’ve tried Ritual AND First Day AND Hiya — and Hiya is easily our favorite. It’s also our pediatrician’s favorite and our dentist’s favorite too.

5 months ago

I saw an ad on IG for First Day vitamins which peaked my interest, so I googled to see how legit they were and came across your blog posts, this helped me so much in choosing the right vitamins for my kids and just signed up for Hiya using your link and discount code. thanks so much!

5 months ago

Can adults take Hiya? Would we still only take 1 tablet?

Reply to  Emily
2 months ago

I take the womens Alive High Potency vitamins. They are around $13 for a 60 tablet bottle on Amazon.

4 months ago

Thank you for your full and detailed review of Hiya. And if course the purchasing link and additional code was very helpful. Just like one of your subscribers, I too almost purchased First Day per their IG post, and came upon your write up of them first. What was super helpful for me was the review in this Hiya blog was your highlight on the children’s age, which my son just turned 2, AND the comparison to drugstore vitamins such as Smarty Pants which I currently give my son. But as of today, no more. I can’t wait till our first package of Hiya arrives.
Thank you, thank you, thank you!

Jilly (mom of 2)
Jilly (mom of 2)
3 months ago

We love Hiya! Going on three months. 🙂

Joey Mom of 3
Joey Mom of 3
2 months ago

We love Hiya!!! Going on eight months!!

2 months ago

OH MY GOSH! THANK YOU! I am so thankful to come upon your blog and find out what is the best multivitamin for my toddler. He is super picky with food and does not like meat and hardly ever eats chicken. It’s been a struggle but thank you so much for this information.!

1 month ago

There isn’t any iron in these correct? Do they have one with iron?

Hannah Bingham
Hannah Bingham
1 month ago

Hi Rebekah! I’ve appreciated your articles on childrens vitamins (Hiya & First Day).

We give our kids vitamins but need to switch something up because I feel like my son has some nutritional deficiencies.

Planning on ordering some Hiya vitamins and hoping we see some improvements!

Suggested articles for you:

Get notified of new articles

Pin It on Pinterest

Share This